A Hyderabad-based dessert brand is gaining attention for transforming traditional Indian sweets into modern thick shake creations. KRIMMY THICKSHAKES, founded in 2022, is introducing a unique fusion concept that blends classic Indian mithai flavors with premium dessert-style thick shakes.
At a time when India’s dessert market is rapidly evolving, the brand is carving out a niche by combining cultural familiarity with innovative presentation.
Rather than offering conventional milkshakes, KRIMMY THICKSHAKES focuses on thick, spoon-worthy desserts inspired by both Indian and international cuisines.
Turning Traditional Mithai into Contemporary Desserts
The highlight of the brand’s menu is its Dessert Fusion Thick Shake range.
Popular offerings include Motichoor ThickShake, Kaju Katli ThickShake and Rasmalai Fusion — flavors inspired by beloved Indian sweets. By incorporating ingredients traditionally found in mithai into a modern thick shake format, the brand delivers a nostalgic yet contemporary dessert experience.
Customers often find the flavors instantly recognizable, yet the format feels completely new.
The fusion menu also features global inspirations such as Brownie Biscoff and Tiramisu ThickShake, allowing the brand to cater to diverse taste preferences.
This balance between Indian and international flavors has helped KRIMMY THICKSHAKES build a strong identity in the dessert space.
A Different Take on Milkshakes
One of the key ideas behind the brand is its belief that thick shakes should be treated as desserts rather than beverages.
Traditional milkshakes are usually light enough to be consumed quickly through a straw. KRIMMY THICKSHAKES challenges this notion by crafting shakes that are dense, layered and filled with premium ingredients.
Each serving is designed to be eaten slowly with a spoon.
This approach changes the entire experience of consuming a thick shake, turning it into an indulgent dessert rather than a simple drink.
The philosophy has resonated with customers looking for richer and more satisfying dessert options.
Building a Premium Dessert Brand
KRIMMY THICKSHAKES was founded by entrepreneur Reshaf Khandelwal, who brings a strong business background to the venture.
A graduate of GITAM University with a BBA in Finance and Marketing, Khandelwal has focused on creating a structured and scalable business model for the brand.
Originally from Rayagada in Odisha and currently based in Hyderabad, he envisioned a dessert concept that could combine creativity with operational discipline.
Under his leadership, the brand has developed systems designed to ensure consistency across outlets as it expands.
This focus on structure and scalability is crucial in the competitive food and beverage industry, where maintaining quality across locations can be challenging.
More Than Just Thick Shakes
While thick shakes remain the centerpiece of the menu, KRIMMY THICKSHAKES has expanded its offerings to create a complete dessert experience.
The menu includes premium cold coffees, hot chocolate, hot melting brownies and other indulgent treats.
By offering a variety of dessert options, the brand positions itself as a destination for dessert lovers rather than a single-product outlet.
Each item on the menu is developed with the same emphasis on richness, quality and visual presentation.
Growth with a Vision
As the brand continues to grow, KRIMMY THICKSHAKES is exploring franchise opportunities and collaborations.
However, the company is selective about its expansion strategy. Instead of seeking passive investors, the leadership prefers partners who actively share the brand’s values.
These include strict quality control, operational discipline and a strong commitment to customer satisfaction.
By focusing on the right partnerships, the brand aims to build a strong foundation for long-term expansion.
A New Wave of Dessert Innovation
India’s dessert industry is increasingly driven by creativity and innovation. Consumers today are eager to explore new formats, flavors and experiences.
KRIMMY THICKSHAKES is tapping into this trend by introducing a concept that blends tradition with modern indulgence.
By turning classic Indian sweets into luxurious dessert thick shakes, the brand is creating a unique experience that resonates with both nostalgia and novelty.
As the company continues to expand, it represents a new wave of dessert entrepreneurship that is redefining how Indians enjoy sweet treats.
.jpg)
0 Comments