Home-grown OTT platform uses deep-learning to clone actors’ voices and localise movies into more than fifteen languages in a single day—dramatically reducing post-production costs and giving Indian tech a new edge on the world stage.
India’s entertainment sector just notched a first-mover advantage that even Silicon Valley has yet to match. The disruptor is Rochak, a subscription-based OTT service that employs proprietary neural models to replicate an actor’s voice—pitch, tone and emotional texture—and then deliver authentic dubs in multiple languages within hours. The feat means a film shot in Mumbai on Friday can premier worldwide by Monday, complete with Tamil, Arabic, Spanish or French tracks.
The technology debuted this spring with Rochak’s original web series MILF. which launched simultaneously in Hindi, English, Arabic and Tamil. Analytics painted a striking picture: seventy-plus per cent of viewers chose a dubbed audio track, average watch-time jumped by one-third and subtitle toggling fell to single digits. Audiences, it seems, still crave genuine performances—just in their own tongue.
While traditional dubbing can swallow up to one-fifth of a mid-budget film’s costs and delay release schedules by weeks, Rochak’s pipeline needs only four to six hours and a fraction of the spend. That is game-changing for regional studios that previously relegated foreign markets to wish-lists rather than reality.
The company now turns to devices. An Android app lands at month-end with offline downloads and 4K casting; iOS follows thirty days later; Smart-TV builds for Android TV, Fire TV and webOS are already in quality assurance. A self-service Creator Console—allowing producers to upload masters and request instant localisation—arrives in 2026 alongside support for thirty-five languages.
If successful, the platform could reposition India as not merely a consumer of global content but as a technological exporter redefining how stories cross borders.
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